How Seal Global Boosted Participation and Global Reach for a Premier Travel and Tourism Expo in the U.S.
Client Overview
A renowned travel and tourism expo in the U.S. is an annual international trade event that gathers industry leaders to foster collaboration, innovation, and growth across the travel and tourism sectors. For the 2024 event, the expo partnered with Seal Global as its official Digital & AI Partner, aiming to enhance its digital engagement, expand attendee and exhibitor participation, and elevate the overall experience for all participants.
Objective
For the 2024 event, the primary objectives were:
- Increase attendee turnout and exhibitor participation.
- Attract a broader international audience with diverse exhibitor representation.
- Boost sponsorship engagement and create a seamless event experience for all participants.
Solution: Seal Global’s Comprehensive Event Support Strategy
Seal Global provided an all-encompassing digital and on-site solution to fulfill the expo’s vision. This included managing digital marketing, customer support, and venue graphics to create a cohesive experience.
Event Management Platform
Leveraging Eventtia, Seal Global streamlined the registration and session management processes, allowing attendees and exhibitors to access real-time event information and providing organizers with attendee data and insights.
Search Engine Optimization (SEO)
SEO enhancements to the expo's website improved its search engine visibility, drawing in professionals looking for international travel networking and industry events.
Web Development and Design
A dynamic, responsive website was developed to showcase event details, schedules, speaker line-ups, and exhibitor profiles, providing a seamless user experience across all devices.
Social Media & Google Ads
Targeted ad campaigns were crafted and deployed on social media and Google, attracting a global audience of travel professionals. The campaigns reached potential attendees and exhibitors worldwide, boosting engagement and participation.
Lead Generation Ads
Seal Global ran optimized lead generation ads across platforms, bringing in a steady flow of potential attendees and exhibitors early, securing participation well ahead of the event.
Email Marketing & Newsletters
Seal Global created segmented email campaigns to keep registrants, exhibitors, and sponsors informed and engaged with regular updates, event previews, and exclusive content.
Customer Support
Seal Global addressed and resolved all inquiries and technical issues from attendees, exhibitors, and sponsors throughout the event, ensuring a seamless experience for participants.
Graphics and On-Site Visuals
Seal Global designed wall graphics and other event visuals displayed at the venue. These enhanced the event’s branding and created a professional, cohesive atmosphere throughout the venue.
Results
Seal Global’s efforts in digital marketing, customer support, and on-site graphics led to exceptional outcomes for the 2024 expo:
20% Increase in Registered Attendees
The event saw a significant rise in registered attendees, driven by Seal Global’s targeted digital strategy and effective customer support.
30% Increase in Exhibitors & Sponsors
Exhibitor and sponsor participation grew by 30%, expanding the expo's reach and industry influence.
38% Increase in Attendee and Exhibitor Countries
The expo saw attendance and exhibitors from a 38% greater number of countries, making it a more globally diverse event.
146% Increase in Scheduled One-on-One Meetings
The strategic use of digital platforms and enhanced attendee engagement resulted in a 146% increase in scheduled one-on-one meetings, strengthening networking opportunities and value for participants.
Conclusion
Seal Global’s comprehensive digital strategy and on-site support were instrumental in making the 2024 expo a success. From event management and customer support to digital marketing and graphic design, Seal Global exceeded the expo's objectives, elevating its status as a global hub for travel and tourism professionals.
