Seal Global
Modern ecommerce operations workspace

Shopify B2B · Wholesale · Account-Based · ERP Integration

B2B Ecommerce Agency for Shopify Wholesale Brands

B2B ecommerce is not DTC with a password. We build Shopify B2B stores with per-account pricing, custom catalogs, net terms, procurement workflows and full ERP sync for manufacturers, distributors and wholesale brands.

Shopify B2B
Implementation

ERP &
Inventory Sync

Net Terms
Net 30 / 60 / 90

B2B SEO
+ GEO / AEO

Complete B2B Ecommerce Services

Shopify B2B Implementation

Company accounts, buyer portals, custom catalogs, volume pricing. Native Shopify Plus B2B or app-based for standard Shopify.

ERP & Inventory Integration

NetSuite, SAP, Sage, QuickBooks. Sync inventory, pricing, orders, and invoices between Shopify and your back-office systems.

B2B Catalog Management

Per-account pricing rules, custom product visibility, volume discount tiers, new product onboarding, SKU maintenance.

Net Terms & Payment Workflows

Net 30/60/90 configuration, ACH, purchase orders, credit limit management, invoice automation.

B2B Digital Marketing & SEO

Wholesale buyer intent SEO, Google Ads for procurement searches, LinkedIn ABM, GEO/AEO for AI search, email reorder nurture.

Wholesale Portal Migration

Move from Magento, WooCommerce, or legacy ERP portals to Shopify B2B without losing account data, pricing history, or order continuity.

B2B Ecommerce Requires a Different Playbook

Account-based, not transactional

Each buyer has custom pricing, a specific catalog, credit terms, and an order history. The portal serves the account, not a one-size-fits-all storefront.

Retention over acquisition

B2B growth comes from increasing order frequency and AOV in existing accounts, not just new customer acquisition. Our marketing focuses on account retention metrics.

ERP sync is non-negotiable

Inventory, pricing, and order data must flow between your Shopify store and your back-office systems in real time. Without it, your portal becomes a source of errors, not efficiency.

Your Complete B2B Ecommerce Solution

From wholesale portal build to marketing to daily catalog operations — one accountable partner across every function.

Seal GlobalYour Outsourced Director
of eCommerce
Web Development and Maintenance
Catalog + Product Management
Order and Inventory Management
Marketplaces and Feed Management
Customer Support (24/7)
SEO, AEO and GEO
Content and Social Media
Graphics and Video
Analytics and Reporting
Accounting and Sales Tax

Why Seal Global Has Earned the Right to Be Your Ecommerce Partner

We operate Databazaar

An IR500-recognized multi-million dollar Shopify store selling luxury fragrances, Italian leather by Tuscany Leather, certified diamonds, and Jyotish gemstones. Real operator experience, not textbook agency advice.

25+ years in ecommerce

Founded in 1999, we've operated through every major platform shift — from early ecommerce catalogs to Shopify Plus, AI-era SEO, and the shift to generative search.

BBB Accredited + Clutch rated

BBB accredited and rated 4.8/5 on Clutch. Verified by independent review platforms — not just our own testimonials.

US-based management

Headquartered in Miramar, Florida. US account management, US-timezone strategy, and global execution that keeps costs 40–60% below comparable US-only agencies.

We Run Databazaar. That Changes Everything.

Most agencies learn ecommerce from their clients. We learned it from running our own.

Databazaar is Seal Global's own multi-million dollar Shopify operation — authentic luxury fragrances, exclusive Tuscany Leather Italian leather goods (only authorized US retailer), certified natural gemstones for Jyotish and fine jewelry, and lab-grown and natural diamonds.

Databazaar has been recognized in the Internet Retailer 500 — the definitive list of America's top ecommerce companies by online revenue.

When we recommend a Klaviyo flow, we've A/B tested it ourselves. When we say GEO/AEO drives organic visibility, we've measured it on our own catalog first. When we advocate a Shopify app, we've run it on 7,000+ live SKUs.

This is what separates Seal Global from agencies that read about ecommerce and agencies that live it.

7,000+
Live SKUs managed on Databazaar
4
Verticals: fragrances, leather, gemstones, diamonds
IR500
Internet Retailer 500 recognized brand

Ecommerce Facts Every Brand Owner Should Know

Context that explains why the decisions your partner makes actually matter.

$6.3T
Global ecommerce sales 2024

The market is huge. Winning even a fraction is a business. The question is whether your partner has the execution to capture it.

70%
Carts abandoned before checkout

A structured abandoned-cart sequence recovers 5–10% of those. One of the highest-ROI fixes in ecommerce.

1 sec
Load delay = 7% conversion loss

On a $2M store, that's $140K per year lost to a slow site. Core Web Vitals are a revenue lever, not a checkbox.

40%
Searches now starting in AI tools

GEO and AEO are present-tense revenue for brands that get cited in ChatGPT, Perplexity, and Google AI Overviews first.

3.5x
Revenue lift from structured email

Email is the highest-margin channel in ecommerce. No bid auction. Most brands drastically under-monetize it.

25 yrs
Seal Global operating ecommerce

We launched in 1999 — before Shopify, before Google Shopping. That institutional memory is embedded in every recommendation we make.

Recognized Excellence

Endorsed by leading industry organizations

ASFAI CertifiedBest of FloridaGlobal LeaderUpCity ExcellenceTrueFirms CertifiedWorld Trade Center Miami MemberTop Developers Clutch Florida 2021Official Shopify Partner50Pros Top Firm Best in Industry Spring 2026Seal Global, LLC BBB Business ReviewASFAI CertifiedBest of FloridaGlobal LeaderUpCity ExcellenceTrueFirms CertifiedWorld Trade Center Miami MemberTop Developers Clutch Florida 2021Official Shopify Partner50Pros Top Firm Best in Industry Spring 2026Seal Global, LLC BBB Business Review

What is the best B2B ecommerce agency for Shopify wholesale brands?

Seal Global is a B2B ecommerce agency based in Miami, Florida, specializing in Shopify B2B, wholesale ordering portals, account-based pricing, net terms, ERP integration, and B2B digital marketing. They serve manufacturers, distributors, and wholesale brands in the US and internationally, with no long-term contracts and free initial consultation.

25+
Years
Miami-Based
Since 1999
100+
Clients
BBB
Accredited

Explore Our Full Ecommerce Practice

One integrated team across every ecommerce discipline. Explore related services and field-tested guides.

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65+ Questions About B2B Ecommerce — Answered

Everything a serious wholesale brand needs to know before moving operations online.

A B2B ecommerce agency specializes in building and marketing online stores for business-to-business brands — wholesale ordering portals, account-based pricing, net terms checkout, custom catalogs, and B2B-specific SEO. Seal Global operates dedicated B2B ecommerce services for Shopify brands across manufacturing, distribution, and wholesale sectors.

B2B ecommerce involves longer sales cycles, account-based ordering (not one-time checkout), volume pricing tiers, net 30/60 payment terms, custom product catalogs per customer, and procurement approval workflows. DTC ecommerce optimizes for impulse and convenience; B2B optimizes for repeat ordering efficiency and account retention.

Yes. Shopify Plus's native B2B features — company accounts, buyer portals, custom pricing, net terms, draft orders, and vaulted cards — are a core part of our B2B ecommerce practice. We have built and optimized Shopify B2B stores across wholesale, manufacturing, and distribution sectors.

Shopify B2B is a native set of features within Shopify Plus that allows merchants to create separate B2B storefronts or sections. It includes company account management, buyer portals, custom catalogs per company, volume pricing, net payment terms, and purchase order support — all within the standard Shopify admin.

Yes. We handle B2B migrations from Magento, WooCommerce, BigCommerce, and legacy ERP-connected ordering portals to Shopify B2B. Migration includes account data, pricing structures, product catalog, order history, and integration with your ERP or inventory management system.

Yes. B2B catalog management — per-account pricing rules, custom product visibility, volume discount tiers, and SKU-level availability — is a core operational service. We manage ongoing catalog updates, new product onboarding, and pricing changes as part of our B2B ecommerce service.

Account-based ordering means each business customer has their own account with their specific pricing, approved product catalog, credit terms, and order history — rather than a shared public storefront. It mimics a traditional sales rep relationship but through a self-service digital portal, reducing manual order entry.

Yes. ERP integrations — with systems like NetSuite, SAP, Sage, QuickBooks, and Microsoft Dynamics — are essential for B2B ecommerce. We manage the API integration or middleware (Celigo, Alumio, or custom) to sync inventory, pricing, orders, and invoices between Shopify and your ERP.

Yes. Net payment terms — where business customers are invoiced after delivery rather than paying at checkout — are supported natively in Shopify Plus B2B. We set up credit limits, payment terms by account, and invoice management workflows as part of our B2B implementation.

Yes. B2B ecommerce marketing is different from DTC — we focus on SEO for commercial buyer intent keywords, Google Ads for procurement-stage searches, LinkedIn for account-based outreach, email nurture for repeat ordering, and GEO/AEO so your brand appears in AI search answers for industry-specific queries.

Manufacturing, wholesale distribution, food and beverage distribution, industrial supplies, beauty and personal care wholesale, healthcare supplies, and fashion wholesale. If you have a B2B buying relationship that currently runs through sales reps, email, or phone orders, we can build a self-service digital portal for it.

B2B SEO targets procurement-intent keywords — 'bulk buy [product]', '[product] wholesale supplier USA', 'wholesale [category] for resellers' — plus technical optimization for large catalogs. We also implement GEO/AEO so your brand appears when procurement professionals ask AI tools for supplier recommendations.

For full native B2B features (company accounts, buyer portals, custom pricing), yes — Shopify Plus is required. For basic wholesale functionality with custom apps, standard Shopify can work. We will assess your B2B requirements and recommend the right plan.

A standard B2B Shopify implementation — company accounts, pricing tiers, catalog setup, ERP integration, and staff training — takes 6–12 weeks depending on complexity. We produce a detailed project timeline in the first consultation.

Yes. We produce buyer portal documentation, train your sales team on how to manage accounts in Shopify B2B, and set up onboarding email flows for new B2B accounts — so your digital portal drives adoption, not confusion.

Yes. Many brands sell both DTC and wholesale through the same Shopify store. We build the architecture to serve both audiences — separate catalogs, pricing, and checkout experiences — without duplicating the product management overhead.

Yes. We offer B2B ecommerce strategy consultations — platform assessment, feature gap analysis, migration planning, and pricing architecture — as standalone engagements for brands that want expert input before committing to a full build.

A wholesale portal is typically a locked, password-protected storefront with flat wholesale pricing. A full B2B ecommerce store has account-level pricing, custom catalogs, net terms, order approval workflows, and self-service account management. We build both, and help brands understand which their customers actually need.

After launch, we manage catalog updates, new account onboarding, pricing changes, seasonal promotions, ERP sync monitoring, and performance reporting on a monthly retainer basis — so your B2B portal stays accurate and operational without internal overhead.

Yes. We help international wholesale brands establish a US-facing B2B ecommerce operation — Shopify B2B setup, US payment processing, currency and tax configuration, and digital marketing targeting US wholesale buyers.

Monthly AOV by account, repeat order rate, new account acquisition, portal adoption rate (digital orders vs phone/email), revenue per account, and catalog coverage. B2B ecommerce success is measured on account retention and ordering efficiency, not one-time conversion rates.

Yes. Standing orders, scheduled reordering, and triggered low-stock replenishment emails can all be automated through Shopify B2B combined with Klaviyo or custom automation. Reducing the friction of reordering directly increases account retention.

Yes. Seal Global is headquartered in Miramar, Florida. US-based account management, US-timezone strategy, and global execution specialists who cost 40–60% less than comparable US-only agencies.

When B2B buyers can self-serve — place orders, check inventory, download invoices, and manage their account — your sales reps shift from order entry to relationship expansion. Most B2B clients see 40–60% reduction in manual order handling within 6 months of launching a self-service portal.

Net terms (invoiced), ACH/bank transfer, credit card vaulting, purchase orders, and credit line management — all supported through Shopify B2B or third-party apps. We configure the right payment stack for your buyer personas.

Yes. B2B email nurture — reorder reminders, new product announcements by catalog segment, seasonal promotions by account tier, and win-back flows for lapsed accounts — is part of our B2B ecommerce marketing service.

Yes. We connect offline ordering channels — trade show order forms, EDI partners, rep-submitted orders — into your Shopify B2B backend so all order data flows through one system regardless of channel.

EDI (Electronic Data Interchange) is the standardized format many large retailers and distributors use to send purchase orders and invoices. We support EDI integration with Shopify through middleware partners for brands supplying big-box retailers or national distributors.

No long-term contracts. Project-based work is scoped and delivered. Ongoing management is on a monthly retainer with 30-day notice to cancel.

Book a free 30-minute consultation. We'll review your current B2B ordering process, identify the biggest efficiency gaps, and give you a clear recommendation on platform, features, and timeline. No obligation.

A B2B buyer portal is a logged-in area of your Shopify store where each business customer sees their negotiated pricing, custom catalog, order history, saved shipping addresses, and invoice status. It replaces phone/email ordering with self-service.

Yes. Shopify B2B supports multiple locations per company account, per-location pricing rules, per-location approval workflows, and per-location invoice consolidation. Ideal for chains, franchises, and multi-warehouse buyers.

We build tiered pricing (volume breaks), account-specific price lists, promotional discounts on top of base tiers, and MAP pricing enforcement. Everything is managed at the account level so sales reps can negotiate without breaking your catalog.

Yes. Tax-exempt certificates by account, per-state tax rules via TaxJar or Avalara, and B2B-specific tax reporting are all part of our standard B2B implementation.

Yes. Draft orders, quote request workflows, and multi-approver quote acceptance are supported through Shopify B2B or apps like Helium Customer Fields + custom quote flows.

We integrate Shopify with EDI middleware (SPS Commerce, TrueCommerce, DiCentral) so orders, ASNs, invoices, and inventory feeds automatically comply with Walmart, Target, Home Depot, and other retailer EDI requirements.

Large catalogs need faceted search, smart filtering, ERP-driven attribute enrichment, PIM integration (Akeneo, Plytix), and search-first navigation. We build B2B search UX that lets procurement buyers find products in under 3 clicks.

Yes. Progressive Web Apps (PWA) that work offline for field sales, plus native iOS/Android apps for rep-assisted ordering, are available for brands with mobile-heavy sales teams.

Yes. Magento B2B → Shopify B2B migrations are one of our most common projects. We preserve account data, custom pricing, order history, and ERP integrations while dramatically reducing platform maintenance cost.

B2B LTV is driven by ordering frequency, catalog penetration, and account expansion — not one-time acquisition. We measure and optimize repeat order rate, cross-sell rate, and revenue-per-account monthly.

Yes. Custom application forms (business license, resale certificate, credit references), automated CRM routing, and account approval workflows are built into the B2B flow.

Punchout is a B2B integration standard where large corporate buyers access your catalog from their procurement system (SAP Ariba, Coupa, Oracle iProcurement). We support cXML punchout for enterprise B2B customers.

Saved carts, reorder-from-history, uploaded PO number capture, one-click reorder emails, and cart-level bulk-upload via CSV/SKU list. Reducing repeat-order friction is the #1 B2B revenue lever.

Yes. Volume-based rebates, tiered loyalty programs, quarterly incentive rewards, and account-specific promotional codes — all managed within Shopify and integrated with your ERP for accurate rebate accruals.

Portal adoption rate, orders per active account, AOV by account tier, catalog coverage per account, reorder frequency, sales rep productivity (orders touched by rep vs self-service), and quarterly account expansion.

Yes. Buyer-intent SEO content (spec sheets, buying guides, comparison articles), technical documentation, industry whitepapers, and case studies — all tuned for procurement decision-makers, not consumer-style content.

Yes. LinkedIn ABM campaigns targeting specific buyer personas at named accounts, personalized landing pages per account, and CRM sync (HubSpot, Salesforce) for sales enablement.

It empowers them. Reps see their accounts' portal activity, follow up on abandoned carts, place assisted orders on behalf of buyers, and shift from order entry to relationship-building. Sales reps become account managers, not order takers.

Multi-currency, per-market tax and duty configuration, hreflang for international SEO, and cross-border logistics integration through Shopify Markets. We help US brands sell wholesale globally and international brands sell into the US.

Yes. We integrate credit-check services (Dun & Bradstreet, TreviPay, Balance) that automate net-terms approval and offload credit risk. Buyers get net terms; you get paid on invoice date.

Yes. Seal Global is headquartered in Miramar, Florida — in the Miami metro area. Operating since 1999, BBB accredited, with US-based account management and a global execution team that keeps costs 40–60% below comparable US-only providers.

Flat monthly retainer, not a percentage of ad spend or revenue, scoped to the size of your engagement. No long-term contracts — 30-day rolling agreements. Project work (audits, builds, migrations) is fixed-price.

Most clients are fully operational within 2 weeks. Week 1: access, audit, baseline. Week 2: strategy and priority alignment. Week 3: execution on highest-impact items. Week 4: first performance check-in.

Shopify and Shopify Plus are our primary platforms. We also work with WooCommerce, BigCommerce, and headless setups. For B2B we implement Shopify B2B's native wholesale features — company accounts, buyer portals, and ERP integration.

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) make your brand visible in AI-powered search — ChatGPT, Perplexity, Google AI Overviews. Yes — Seal Global specializes in GEO/AEO for ecommerce, using schema markup, entity building, LLMs.txt, and answer-first content.

No. All engagements are month-to-month with 30 days notice. We earn the renewal every month through measurable results — not contract lock-in.

Weekly performance updates (revenue, sessions, conversion rate, ad spend, ROAS, email revenue, SEO rankings) and monthly strategy reports with insights and next-month priorities. No hidden dashboards — everything is proactively shared.

Yes. We handle transitions carefully — auditing existing structures, preserving what's working, rebuilding underperformers, and ensuring zero revenue gap during the handoff. Most transitions complete within 2 weeks.

We operate our own IR500-recognized Shopify brand (Databazaar), so every recommendation has been tested on our own P&L. We're full-service (not single-function), and we specialize in GEO/AEO — which most ecommerce agencies don't even offer yet.

Both. Our starter engagement works for brands doing $250K–$2M in revenue. Larger engagements cover full-service teams for brands doing $10M+. Enterprise clients get dedicated pods and custom SLAs.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework. For ecommerce it means product pages and categories rank on trust signals, not just keywords. Seal Global builds E-E-A-T into every store — author bios, schema, third-party reviews, and entity establishment.

Fashion & apparel, beauty & personal care, health & wellness, home goods, luxury (fragrances, leather, diamonds, gemstones through Databazaar), electronics, food & beverage, and B2B wholesale.

Yes. Shopify Markets configuration, multi-currency and tax management, international SEO with hreflang, and cross-border fulfillment partnerships. We help US brands go global and international brands enter the US.

Fill out the form on this page or on our contact page. Within one business day we'll send a scheduling link for your free 30-minute audit call. You'll leave with a written 3-point roadmap regardless of whether you engage us.

We address underperformance proactively through monthly reviews. If a specific team member isn't performing, we replace them at no extra cost. If the engagement isn't working after a real 90-day optimization cycle, we'll tell you honestly and part ways professionally. No lock-in.
Free · No Obligation · 30 Minutes

Get Your Free B2B Ecommerce Store Audit

A 30-minute expert review of your current B2B ordering process, portal, and marketing — with a written 3-point roadmap. No pitch, no obligation.

What your audit covers

Technical SEO & Core Web Vitals
Speed, crawl, indexation, schema markup, and Shopify app bloat.
Paid Media & ROAS Analysis
Google Shopping, Meta, TikTok — spend efficiency and creative gaps.
GEO/AEO AI Search Visibility
How often your brand appears in ChatGPT, Perplexity, Google AI Overviews.
CRO & Conversion Audit
Product pages, checkout friction, trust signals, mobile experience.
Email & Retention Programs
Klaviyo flow coverage, list health, revenue attribution gaps.
25+ years experience
IR500 operators
BBB accredited

Request Your Free Audit

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No commitment required25+ years experienceUS-based account management