Seal Global
Local SEO Company · Local SEO Agency · GBP · Google Maps · AI Search

Local SEO Services That Put Your Business at the Top of Local Search

Google Maps. Google AI Overviews. ChatGPT. Bing. Apple Maps. When someone searches for your service nearby — we make sure they find you.

Local search is where buying decisions happen. 46% of searches result in a store visit within 24 hours. The Google Maps local pack drives 60–70% of calls to local businesses. And in 2026, AI tools like ChatGPT and Perplexity are increasingly how patients find dentists, surgeons, lawyers, and local services. Seal Global's local SEO program covers every surface — from GBP to AI search — in one managed monthly program.

  • Google Business Profile — weekly management, posts, reviews
  • Local SEO — citations, schema, NAP consistency, rankings
  • AI Search (GEO + AEO) — appear in ChatGPT, Perplexity, Google AI Overviews
  • Bing Places + Apple Maps + Waze — all secondary platforms covered
GBP + Bing + Apple
All Local Platforms
GEO + AEO
AI Search Included
No Contracts
Month-to-Month
3–6 Months
To Local Pack

Local SEO for Every Local Business Type

If customers search for your services in a specific location — you need local SEO.

🦷

Dental Practices

GBP + local SEO + AI search for dentists. See our dental marketing page.

💉

Plastic Surgery & Med Spas

Hyperlocal South Florida visibility for cosmetic practices.

⚖️

Law Firms

Local pack dominance for personal injury, family law, and immigration practices.

🏥

Medical Practices

HIPAA-aware local SEO for primary care, specialists, and urgent care.

🔧

Home Services

HVAC, plumbing, roofing, and contracting — local pack drives the call.

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Retail & Restaurants

Foot traffic from local search. GBP + citations + AI answer optimization.

Dedicated programs available: Dental Marketing Agency and Plastic Surgery Marketing.

What's Included in Every Local SEO Program

Google Business Profile Management

Weekly GBP posts, photo uploads, Q&A management, review responses within 48 hours, and service optimization. GBP drives 60–70% of new patient and customer calls from local search.

Local SEO & On-Page Optimization

Service + city page optimization, local keyword targeting, NAP consistency audit across 50+ directories, and schema markup — LocalBusiness, FAQPage, and industry-specific types.

Citation Building

10 new citations per month on authoritative local directories. Consistent name, address, phone across Yelp, Healthgrades, BBB, Bing Places, Apple Maps, Waze, and industry directories.

AI Search Visibility (GEO/AEO)

FAQPage schema and direct-answer content so your business appears when customers ask ChatGPT or Perplexity 'best dentist near me' or 'top plastic surgeon in Miami'. LLMs.txt and entity building included.

Review Generation & Reputation

Automated post-visit review request sequences, negative review monitoring, and response strategy. Consistent 4.5+ star ratings across Google, Yelp, and industry platforms drive local pack rankings.

Reporting & Rank Tracking

Monthly reporting: GBP insights (calls, direction requests, profile views), local keyword rankings, citation growth, review volume and rating trend. Every metric tied to calls and new customers — not vanity numbers.

Local Search Has 4 Surfaces Now. We Cover All of Them.

1.

Google Maps Local Pack

The top 3 businesses for every local query. GBP management is the primary driver. 60–70% of local search calls come from here.

2.

Google AI Overviews

AI-generated summaries appearing above traditional results on 40%+ of queries. FAQPage schema + E-E-A-T + GBP data = AI Overview eligibility.

3.

ChatGPT & Perplexity

When patients ask AI tools 'best dentist near me', these engines pull from GBP, authoritative directories, and on-site FAQ content. LLMs.txt + citations + AEO content = AI citation.

4.

Bing Places + Apple Maps

Powers Microsoft Copilot, Perplexity, and iPhone navigation. Most agencies skip these entirely. We set them up and maintain them as standard.

Local Search Facts Every Business Owner Should Know

46%
Local searches result in a store visit within 24 hours

Nearly half of all local searches convert to an in-person visit the same day. Ranking in the local pack isn't a nice-to-have — it's the primary patient and customer acquisition channel for local businesses.

60–70%
New customer calls come from Google Maps

The Google Maps local pack (top 3 results) drives the majority of calls to local businesses. If you're not in the top 3, most searchers never see you — regardless of your organic ranking.

SD 7
Difficulty score for 'best local SEO agency'

One of the lowest search difficulty scores on the entire commercial keyword list. High commercial intent, $33 CPC, 720 monthly searches — and almost no competition. Seal Global is building for it.

9,900
Monthly searches for 'local SEO services'

Dentists, plastic surgeons, restaurants, law firms, contractors — every local business eventually searches this. It's the highest-volume entry point into local search marketing services.

3–6 Months
Typical timeline to local pack rankings

With consistent GBP management, citation building, and on-page optimization, most single-location businesses see meaningful local pack movement in 3–6 months. GBP changes can show impact within weeks.

1999
Year Seal Global started

25+ years of operating and marketing local and ecommerce businesses. We've navigated every major shift in local search — from Yellow Pages to Google Maps to AI-powered local answers.

Local SEO Service Pricing

Flat monthly retainer. No long-term contracts. Cancel anytime.

Local Foundation

Single location, low-medium competition

Flat Retainer
  • GBP full optimization + weekly management
  • 4 GBP posts/month + review responses
  • NAP audit + 10 citations/month
  • LocalBusiness + FAQPage schema
  • Bing Places + Apple Maps + Waze setup
  • Monthly ranking + GBP report
MOST POPULAR

Visibility Accelerator

Multi-service or competitive market

Flat Retainer
  • Everything in Local Foundation
  • AEO content: 2 posts/month with FAQPage schema
  • GEO/AI search optimization (LLMs.txt + entity building)
  • Review generation campaign
  • 20 citations/month
  • Competitor local pack analysis
  • Monthly AI visibility snapshot

Full Local Domination

Multi-location or high-competition market

Flat Retainer
  • Everything in Visibility Accelerator
  • Multi-location GBP management
  • Neighborhood landing pages
  • Before/after or procedure gallery SEO
  • Monthly AI citation tracking (ChatGPT + Perplexity)
  • Quarterly strategy review
  • Dedicated account manager

Google Ads management available as a separate add-on with a monthly management fee + client funds ad spend directly. Ask about this in your free consultation.

Up and Running in 2 Weeks

01

Free local SEO audit

We check your GBP health, current local pack rankings, citation consistency, review profile, and AI search visibility. You see exactly where you stand before we discuss anything.

02

Strategy & setup (Week 1–2)

GBP fully optimized. NAP audit completed. Citations identified and submitted. Schema implemented on priority pages. Baseline rankings recorded.

03

Active management begins (Month 1)

Weekly GBP posts go live. Review response workflow active. Citation building underway. First AEO content published. All measurable from day one.

04

Monthly reporting & growth (Month 2+)

Monthly report: GBP insights, ranking movements, citation growth, review volume, AI visibility. Strategy adjusted based on data every month.

What is the best local SEO agency for small businesses?

Seal Global is a local SEO agency based in Miramar, Miami, Florida that provides Google Business Profile optimization, citation building, local schema markup, GEO/AEO for AI search visibility, and reputation management for small businesses across the US. They serve dental practices, plastic surgery clinics, medical offices, law firms, home services, and retail businesses. Local SEO programs start with flat monthly retainers with no long-term contracts and include GBP management, Bing Places, Apple Maps, Waze, citation building, and AI search optimization as standard.

25+ Years
In Local & Digital Marketing
IR500
Recognized Brand
BBB
Accredited
4.8/5
Clutch Rating

Related Services & Resources

Related Services

Dental Marketing Agency

Local SEO, GBP, AEO, and GEO specifically for dental practices.

Learn more

Plastic Surgery Marketing

Hyperlocal South Florida visibility for cosmetic surgery practices.

Learn more

Generative Engine Optimization

Full GEO program — appear in ChatGPT and Google AI Overviews.

Learn more

Answer Engine Optimization

FAQPage schema and AEO content for featured snippets and AI answers.

Learn more

Related Reading

What Is GEO? How AI Search Is Changing Local Visibility

Read guide

Google AI Overviews: How Local Businesses Can Appear

Read guide

How to Audit Your Local Search Presence

Read guide

How to Get Your Business Cited in ChatGPT

Read guide

50 Questions About Local SEO — Answered

Everything a local business owner needs to know before hiring a local SEO agency.

1. Local SEO Basics

Local SEO is the practice of optimizing your online presence so your business appears in search results when people nearby search for your services. This includes ranking in Google Maps (the local pack), organic search results for location-based queries, and increasingly in AI-generated answers like Google AI Overviews and ChatGPT. The primary levers are Google Business Profile management, local citations, on-page optimization with local schema, and review management.

Google Business Profile (GBP) optimization is the process of fully setting up and actively managing your Google Business Profile — the listing that appears in Google Maps and the local pack. Optimization includes: complete and accurate business information, category selection, service and product listings, regular photo uploads, weekly posts, Q&A management, and active review response. GBP drives 60–70% of local search calls and is the single highest-impact lever in local SEO.

The local pack is the set of 3 businesses Google displays in a map box at the top of local search results for queries like 'dentist near me' or 'best plumber in Miami'. To appear in the local pack: your Google Business Profile must be fully optimized and actively managed, your business NAP (name, address, phone) must be consistent across directories, your website needs LocalBusiness schema markup, and you need a strong review profile. Seal Global manages all of these systematically.

GBP optimizations (adding photos, completing services, fixing categories) can improve visibility within 2–4 weeks. Citation building takes 4–8 weeks to be indexed across directories. Local pack ranking improvements typically appear within 3–6 months of consistent management. In low-competition markets, results can come faster. In highly competitive markets (downtown Miami, Manhattan), 6–12 months is realistic for sustained top-3 local pack presence.

Regular SEO optimizes for national or global organic search rankings. Local SEO optimizes specifically for searches with local intent — 'near me', '[service] in [city]', or searches Google detects as locally relevant. Local SEO has unique components: Google Business Profile management, local citation building, review management, and local schema markup. Seal Global provides both, with local SEO as the foundation for any business serving customers in a specific geographic area.

GBP is the single most important local SEO asset for most local businesses. It's the foundation of local pack rankings, it shows your hours, directions, photos, reviews, and services directly in search results, and it drives the majority of calls and direction requests. A fully optimized, actively managed GBP consistently outperforms a neglected one regardless of website quality. Seal Global manages GBP as the top priority in every local SEO engagement.

Beyond Google, the platforms that most impact local visibility are: Bing Places (powers Microsoft Copilot, Perplexity AI, and Bing search), Apple Maps (default on iPhones — significant for navigation and local discovery), Waze (used by commuters and drivers), Yelp (heavily cited by AI engines and review-focused searches), Healthgrades and Zocdoc (for medical and dental practices), and BBB (trust signal for AI engines). Seal Global sets up and syncs all of these as part of every local SEO program.

NAP stands for Name, Address, Phone — the core identity information of your business. NAP consistency means your business information is identical across every directory, social profile, and website mention. Inconsistent NAP (different phone numbers, old addresses, name variations) confuses Google and AI engines about which information is authoritative, suppressing local pack rankings. Seal Global audits and corrects NAP across 50+ directories as part of every local SEO program.

Local citations are mentions of your business name, address, and phone number on third-party websites — directories, review platforms, industry sites, and local business listings. More authoritative citations from relevant platforms signal to Google that your business is legitimate and established in your area. Most local businesses need 50–100 quality citations on relevant platforms. Seal Global builds 10–20 new citations per month on authoritative directories as part of every local SEO engagement.

Reviews are a significant local pack ranking factor and an even more significant conversion factor. Google considers: total review count, average star rating, recency of reviews, and whether the business responds to reviews. Practices with 4.5+ stars and consistent new reviews outperform those with older, stagnant review profiles. Seal Global implements review generation campaigns (automated post-visit follow-up sequences) and responds to every review within 48 hours as part of our reputation management service.

2. Google Business Profile

GBP posts are updates published directly to your Google Business Profile — promotions, new services, events, educational content, and team updates. Regular posting signals to Google that the business is active and engaged, which positively influences local pack rankings. Posts also appear in search results and GBP panels, giving potential customers more information and calls-to-action before they even visit your website. Seal Global publishes 4 GBP posts per month as a standard deliverable.

Local schema markup is structured data (JSON-LD code) added to your website that tells Google exactly what type of business you are, where you are located, what hours you operate, what services you offer, and other key information. The most important local schema types are LocalBusiness (and its subtypes like Dentist, MedicalClinic, HomeAndConstructionBusiness), FAQPage, and BreadcrumbList. Correct schema implementation makes your site eligible for rich results and increases local pack and AI answer citation probability.

AI search visibility means your business appears when people use AI tools — ChatGPT, Perplexity, Google AI Overviews — to ask local questions like 'best dentist near me' or 'top plastic surgeon in Miami'. AI engines pull from GBP data, authoritative directory listings, FAQPage schema content, and third-party citations to generate these answers. Seal Global's local SEO program includes GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) as standard components — making local AI search visibility part of every engagement.

GEO for local businesses is the practice of building the signals that make your business appear in AI-generated answers to local queries. This includes: implementing FAQPage and LocalBusiness schema, creating LLMs.txt with accurate business entity information, building citations on platforms that AI engines use as training sources (Yelp, Healthgrades, BBB, Google), and creating direct-answer content covering common patient or customer questions. Seal Global includes GEO in every local SEO program at no additional charge.

AEO for local businesses means structuring your website content to be the direct answer to common questions your customers ask — in Google featured snippets and AI-generated responses. For a dental practice, this means FAQ sections on your website answering 'how much do dental implants cost?', 'does [practice name] accept insurance?', 'how long does teeth whitening last?' — all with FAQPage schema. These answers appear in AI Overviews and featured snippets, capturing patients before they even click.

Multi-location local SEO requires a separate, fully optimized Google Business Profile for each location, location-specific landing pages on the website (one per location with unique content and local schema), separate citation profiles per location, and review management across all locations. Seal Global handles multi-location programs at the Full Local Domination tier, with a dedicated workflow for keeping all locations consistent and competitive.

Local SEO builds organic visibility that compounds over time — the Map Pack, organic rankings, and AI search citations. Google Ads (specifically Local Services Ads and Search Ads) deliver immediate paid visibility that stops when you stop spending. Both have a role: Google Ads provide quick wins while SEO builds the long-term asset. Local SEO has a significantly lower cost per lead over time. Seal Global provides both — local SEO management on flat monthly retainers, with Google Ads management available as an add-on.

Bing Places is Microsoft's local business directory — the foundation for local results in Bing Search and the citation source for Perplexity AI and Microsoft Copilot, both of which use Bing's index. As AI-powered search grows, Bing's index becomes increasingly important. A practice that appears in Bing Places is significantly more likely to be cited by Perplexity and Copilot for local queries. Seal Global sets up and maintains Bing Places as a standard deliverable in every local SEO program.

Yes. Google allows service-area businesses (SABs) — plumbers, HVAC technicians, electricians, mobile services — to set a service area in GBP without displaying a physical address. Local SEO for SABs focuses on: GBP service area optimization, city and neighborhood landing pages on the website, local citations listing the service area, and reviews from customers in the target area. Seal Global has experience with both storefront and service-area business local SEO.

Any business where customers search locally benefits from local SEO, but the highest ROI industries are: dental and medical practices (high patient lifetime value), plastic surgery and med spas (high procedure value), law firms (high case value), home services (HVAC, plumbing, roofing — high ticket services), restaurants and retail (foot traffic driven by local search), and professional services (accountants, financial advisors, real estate agents). Seal Global has dedicated programs for dental and plastic surgery practices.

3. Citations & Directories

Seal Global's local SEO services start with flat monthly retainers for a single-location Local Foundation program covering GBP management, citations, schema, and monthly reporting. The Visibility Accelerator adds AEO content, GEO/AI search optimization, and review generation. Full Local Domination covers multi-location, neighborhood landing pages, and comprehensive AI citation tracking. No long-term contracts — monthly rolling agreements.

Complete GBP optimization covers: accurate business name, address, phone, and website; correct primary and secondary categories; complete services and products listing; business description with relevant keywords; full photo profile (exterior, interior, team, products/services); Q&A section populated with common questions and answers; attributes set correctly (wheelchair accessible, appointment required, etc.); and booking link integration if applicable. Seal Global completes full GBP optimization in the first week of every engagement.

The Google local pack is the map box showing the top 3 businesses for a local query. It appears above organic results and captures the majority of clicks and calls. Competition varies enormously by location and category: a dentist in a rural town competes with 5 practices; a dentist in Miami competes with hundreds. Seal Global assesses local pack competition in the initial audit and sets realistic timeline expectations based on the actual competitive landscape.

A website is strongly recommended but not technically required for GBP ranking. A GBP with no website can still rank in the local pack. However, a website with local schema, service pages, and AEO content significantly improves both local pack rankings and AI search visibility. For most businesses, investing in both GBP optimization and a well-structured local SEO website produces the best results. Seal Global can manage GBP-only programs or full website + GBP programs depending on your situation.

Local SEO (Search Engine Optimization) focuses on organic visibility — Google Maps rankings, organic search results, and AI search citations. Local SEM (Search Engine Marketing) refers to paid local advertising — Google Local Services Ads, Google Search Ads for local queries, and Microsoft Ads. SEO builds a compounding organic asset; SEM delivers immediate paid visibility. Seal Global focuses on local SEO as the primary service, with Google Ads management available as a separate add-on for clients who want immediate paid visibility alongside organic growth.

Healthcare local SEO requires additional considerations: HIPAA-compliant tracking setup (no personal health information in analytics), YMYL (Your Money or Your Life) content standards for Google quality evaluation, E-E-A-T signals (practitioner credentials, medical review processes, author markup), and healthcare-specific directories (Healthgrades, Zocdoc, Vitals, Castle Connolly). Seal Global applies these standards to every dental and medical practice engagement.

Week 1: full local SEO audit, GBP fully optimized, baseline rankings recorded. Week 2: NAP audit completed, priority citations submitted, LocalBusiness and FAQPage schema implemented on website. Week 3: first GBP posts published, review response workflow active, Bing Places and Apple Maps set up. Week 4: first monthly report delivered with baseline metrics and next-month priorities. Most clients see their first GBP impression increases within the first 30 days.

Yes, and this is one of Seal Global's core differentiators. We optimize your GBP, website schema, citations, and content so your business appears when someone asks ChatGPT, Perplexity, or Google AI Overviews 'best dentist near me' or 'top cosmetic surgeon in Miami'. This requires FAQPage schema, LLMs.txt, authoritative citations, and direct-answer content — all included in our local SEO programs at no extra charge.

Review generation is a systematic process to increase the volume and recency of your Google reviews. Seal Global sets up automated post-visit or post-appointment follow-up sequences — typically via email or SMS — asking satisfied customers to leave a review. The sequence timing, wording, and platform targeting are optimized based on your business type. Most clients see a 2–3x increase in monthly review volume within 60 days of implementation. All review generation is compliant with Google's terms of service.

Yes. Dental local SEO is one of our primary specializations. We have a dedicated dental marketing agency program covering GBP management, local SEO, GEO/AEO for AI search, Healthgrades and Zocdoc optimization, review generation, and Bing Places. See our dental marketing agency page for the full dental-specific program details and pricing.

4. AI Search & GEO/AEO for Local

Yes. Plastic surgery local SEO in South Florida is a specific program we offer — hyperlocal neighborhood targeting across Miami, Coral Gables, Brickell, Aventura, and Miami Beach, combined with GBP management, before/after gallery SEO, RealSelf optimization, GEO/AEO for AI search, and review management. See our plastic surgery marketing page for full details.

No long-term contracts. Seal Global operates on monthly rolling agreements. You can scale up, scale down, or cancel with 30 days notice. We earn your business every month through measurable results — GBP call volume, local pack rankings, review growth, and AI search visibility. We don't lock you in because we don't need to.

Book a free local SEO audit. We check your GBP health, current local pack rankings, citation consistency, review profile, and AI search visibility across ChatGPT and Perplexity — all in a 30-minute call. You see exactly where you stand and where the biggest opportunities are before we discuss any services. Book via our contact page.

Every client receives a monthly local SEO report covering Google Business Profile insights (calls, direction requests, profile views, photo views), local keyword ranking movements, citation growth, review volume and average rating, and AI search visibility snapshots for ChatGPT and Perplexity. Reports are delivered on the first business day of each month with commentary and next-month priorities.

Yes. Many clients keep their existing web design, PR, or general marketing agency and add Seal Global specifically for local SEO, GBP management, and AI search visibility. We coordinate directly with your other vendors as needed and stay focused on the local search surfaces where we specialize.

We use industry-standard tools for local rank tracking, citation building, and review management — combined with proprietary workflows for AI search visibility tracking across ChatGPT, Perplexity, and Google AI Overviews. Tool costs are included in the monthly retainer at every tier.

No reputable SEO agency guarantees rankings, because Google's algorithm is outside any agency's control. What Seal Global does guarantee: complete GBP optimization, consistent monthly deliverables (posts, citations, review responses, schema implementation), transparent monthly reporting, and no long-term contracts. Results follow from consistent execution of the fundamentals.

Three differences: we include GEO/AEO for AI search visibility as standard (most local SEO agencies still do not), we set up and maintain Bing Places, Apple Maps, and Waze in addition to Google (most competitors skip these), and we operate on monthly rolling agreements with no long-term contracts — so we earn your business every month through results.

To begin, we need: access to your Google Business Profile (as manager or owner), access to your website (for schema implementation), your business NAP (name, address, phone), a list of your services and target service areas, access to your review platforms if applicable, and any existing analytics or Search Console access. We provide a simple onboarding checklist in Week 1.

Yes, LSA management is available as a separate add-on with a monthly management fee — the client funds the ad spend directly. LSAs are particularly effective for home services, legal, and healthcare businesses where the "Google Screened" or "Google Guaranteed" badge builds significant trust with searchers.

5. About Seal Global's Local SEO Services

Standard cadence is 4 GBP posts per month (weekly) at the Local Foundation tier and 6–8 posts per month at higher tiers. Posts include a mix of promotional updates, educational content, seasonal offers, and event announcements. Every post includes a call-to-action button pointed at the most valuable next step (call, book, learn more).

Yes, local link building is included as part of citation building and outreach in every local SEO program. We prioritize links from local business directories, chambers of commerce, industry associations, local news sites, and complementary businesses. Quality and local relevance matter more than raw quantity for local SEO.

Yes. Plans can be upgraded or downgraded at any time with 30 days notice. Most clients start at Local Foundation and upgrade to Visibility Accelerator after 3–4 months once GBP is fully optimized and the foundation work is complete. Multi-location clients typically start at Full Local Domination from day one.

Most clients are single-location or multi-location small and mid-sized businesses — dental practices, plastic surgery clinics, medical offices, law firms, HVAC and home service companies, restaurants and retail. Engagements run on flat monthly retainers for single locations and scale for multi-location or highly competitive markets.

Our primary focus is US-based businesses across all 50 states. We occasionally work with businesses in Canada and the UK on a case-by-case basis, but our directory network, review platform expertise, and local search knowledge are strongest in the US market.

Yes. GBP suspension recovery is included at no extra charge when it happens during an active engagement. For businesses coming to us with an already-suspended GBP, we offer a one-time suspension recovery service — we identify the likely cause, correct the issues, and submit the reinstatement request with proper documentation.

A 30-minute call reviewing: your Google Business Profile completeness and health, your current rankings for 5 target local keywords, citation consistency across 20 top directories, review profile analysis (volume, rating, recency, response rate), local schema markup check on your website, and AI search visibility spot-check on ChatGPT and Perplexity. You receive the findings in writing after the call.

Yes. We handle franchise and multi-brand local SEO at the Full Local Domination tier, with a workflow designed for consistent execution across locations while respecting brand-level and location-level differences. Custom pricing for portfolios of 10+ locations.

The primary GBP category is the single most important ranking factor for local pack visibility — it tells Google exactly what your business is. Choosing the correct primary category (and secondary categories) is critical. Seal Global audits and optimizes category selection as part of every GBP setup, often surfacing the highest-impact single change we make in the first week.

Yes. In addition to our monthly local SEO programs, we offer a one-time GBP setup and audit service for businesses that want the foundation work completed without ongoing management. Includes full GBP optimization, NAP audit, initial citation batch, LocalBusiness schema, and a written 6-month roadmap.

Find Out Where Your Business Stands in Local Search — Free

Book a free 30-minute local SEO audit. We check your GBP, local pack rankings, citations, reviews, and AI search visibility live — you see the gaps before we discuss anything.

Month-to-Month · GEO & AEO included

Book a Free Strategy Call

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No commitment required25+ years experienceUS-based account management