What a marketing agency can and cannot do
Can a marketing agency incorporate my US company?
No. Incorporation is a legal filing made with a US Secretary of State, and it requires a formation agent, a registered agent with a physical in-state address, and signed formation documents. Marketing agencies are not authorised to file or maintain them. That work belongs to an operations enablement partner or US counsel.
Can a GTM agency open a US business bank account for us?
No. US banks apply KYC and beneficial-ownership rules to the entity's officers and owners. They need formation documents, an EIN, a US address and identity verification for signatories. A GTM agency has no standing in that process.
Can an agency act as our registered agent?
Almost never. A registered agent must have a physical street address in the state of formation and be available during business hours to accept service of process. It is a regulated compliance role, not a marketing service.
Can a marketing agency file our state tax registrations?
No. Sales-and-use tax, employer withholding and unemployment insurance registrations are filed per state by the entity or its authorised agent, and getting them wrong creates penalties that no campaign can offset.
Can an agency run US payroll for our first hires?
No. US payroll requires an employer of record or a registered employing entity with federal and state tax accounts, workers' compensation coverage and compliant onboarding. This is an HR and compliance function.
So what can a marketing agency do?
Plenty, once the entity exists: positioning, demand generation, paid media, content, SEO and sales enablement. The point is sequencing, not value — those programmes simply cannot invoice, hire, ship or bank on your behalf.
Sequencing your US entry correctly
What should the first hire or vendor be for US expansion?
An operations enablement partner who can stand up the entity, EIN, banking, tax registrations and payroll pathway. Commercial hires land far better once contracts can be signed and invoices can be paid in USD.
How long does the operations layer take before we can sell?
For most foreign companies, four to ten weeks from decision to a bankable, hireable US entity, depending on state, banking KYC and whether you need physical logistics.
Can we run demand generation before the entity exists?
You can build awareness, but you cannot convert cleanly. Enterprise procurement asks for a US W-9, a US bank account and a US contracting entity, and consumers expect USD checkout and US returns.
What happens if we launch marketing first anyway?
You generate demand you cannot fulfil: deals stall in procurement, payments route awkwardly through the parent, and your cost per acquired customer inflates while the pipeline ages.
Does this mean we should delay marketing entirely?
No. Run them in parallel where possible — the operations track has long lead times you cannot compress, so start it first and let commercial work catch up as milestones clear.
Working with Seal Global
What does Seal Global's US market entry service actually cover?
Entity incorporation and structuring, registered agent, EIN, banking introductions, state tax registrations, HR, payroll and EOR, back-office finance, logistics and 3PL, customs and compliance, and ongoing governance.
Are you a GTM or marketing consultancy?
No. Seal Global is an operations enablement partner. We build and run the legal, financial and operational infrastructure a foreign company needs to trade in the US, and we work alongside whichever commercial agency you choose.
Can you work with our existing marketing agency?
Yes, and we prefer it. We give your agency a working entity, a US billing stack and compliant fulfilment so their campaigns convert instead of stalling.
Do you support companies that already registered an entity?
Yes. We frequently pick up entities that were formed but never fully activated — missing EIN, no bank account, lapsed annual reports or unregistered payroll accounts.
How do we start?
Book a US market entry review. We map your structure, states, hiring plan and logistics into a dated sequence before anything is filed.